Peerapong Jirasevijinda is appointed as CEO of SCB Julius Baer
SCB Julius Baer, the strategic wealth management joint venture between Siam Commercial Bank and Julius Baer has appointed Peerapong Jirasevijinda as new CEO effective on April 17, 2024.Bangkok, Thailand, April 22, 2024 - SCB-Julius Baer Securities Co.,Ltd. (SCB Julius Baer), the strategic wealth management joint venture between Siam Commercial Bank (SCB) and Julius Baer announced today the appointment of Mr. Peerapong Jirasevijinda as the new Chief Executive Officer to lead SCB Julius Baer and drive further growth in the wealth management segment in Thailand.
Peerapong brings over 27 years of financial investment experience from leading institutions, covering a wide range of investment products and across multiple asset classes. He brings to SCB Julius Baer his expertise in business management and generating growth opportunities, as well as in creating bespoke investment strategies for clients.
Current CEO Lalitphat Toranavikrai will remain a Member of the Board of Directors of SCB Julius Baer, where she will continue to support and drive the company’s strategic policy. A stalwart of SCB since 2008, Lalitphat has held several senior management positions in wealth management, and her career prior to SCB includes significant roles at RBS Coutts in Singapore, and as Deputy Head of Corporate and Investment Banking at BNP Paribas Thailand.
SCB Julius Baer is a merger of Julius Baer’s over 130-year wealth management legacy and Siam Commercial Bank’s focus on ultra-high-net-worth and high-net-worth clients in Thailand. It aims to optimise value and broaden investment opportunities globally for Thai clients seeking to diversify their portfolios.
“We are extremely pleased to announce the appointment of Peerapong as the new Chief Executive Officer. Peerapong is a seasoned executive in the financial investment sector, with over 27 years of experience in capital markets, having deep expertise in the national mutual fund industry covering all aspects of wealth management. We are confident that under Peerapong's leadership, he will be able to drive growth and achieve the goals set for the wealth management business of SCB Julius Baer, cementing our position as the wealth management leader in Thailand. We are dedicated to offering world-class standard services to our clients, reaffirming the commitment of SCB Julius Baer’s 'Your Legacy. Our Promise.' through maintaining value and helping our key clients with growing their wealth and managing wealth transfer across generations.” said Kris Chantanotoke, Chief Executive Officer of Siam Commercial Bank and Member of the Board of Directors, SCB-Julius Baer Securities Co. Ltd.
Jimmy Lee, Member of the Executive Board, Julius Baer, Head Region Asia and Member of the Board of Directors, SCB-Julius Baer, says, “I am delighted to have Peerapong lead our business going forward and would like to express my deepest appreciation to Lalitphat who grew our business into the largest foreign private bank in Thailand today. Peerapong will leverage his extensive background and network in financial investment to further drive growth for SCB Julius Baer. We continue to present the best of our long-standing traditions and unwavering commitment to excellence and innovation, and this progression is testament to our pledge to provide unparalleled service and advice to our clients, and to our confidence in the synergy of Peerapong’s leadership and Lalitphat’s strategic experience.”
